SaaS marketing automation integrates with advertising platforms to launch retargeting campaigns automatically. Based on website visits, email opens, or app activity, users are segmented and served personalized ads across channels. These ads reinforce messaging, showcase benefits, or drive conversions. Automation keeps audiences fresh, adjusts bids based on engagement, and tracks performance in real time. Combined with email workflows, retargeting ensures multi-touch engagement. SaaS companies benefit from higher ROI, lower acquisition costs, and more qualified leads. By automating ad management and personalization, you create a seamless user journey from click to conversion—amplifying your marketing efforts with minimal manual oversight.