Navigating the New Normal: Foundation of Sustainable Marketing

In my years of navigating business networking, I’ve seen sustainability evolve from a niche interest into a powerful mainstream movement. Across the globe, markets are not just shifting; a wave of consumer demand for sustainable practices is transforming them. A recent survey paints a clear picture: nearly 90% of customers are now calling for companies to minimize their environmental impact, and over 80% expect businesses to take a stand on major societal issues. This shift is more than a fleeting trend; it’s a profound awakening in consumer consciousness that is fundamentally reshaping how we think about commerce and its impact on the planet.