MarTech Interview with Stephan Beringer, Chief Executive Officer at Mirriad

Can you share with us your source of inspiration for venturing into the field of digital media and advertisement?
I’m a notoriously curious person, and when I see the possibility to transform something and to take it to a new level, I’m in. Everything can be an inspiration, and the transformation can have many faces, such as speed, or convenience, it can be of experiential and sensory nature, it really doesn’t matter, as long as it makes something better overall.
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Please give us a brief description of Mirriad.
The leader in virtual product placement and in-content advertising, Mirriad’s patented and Academy Award-winning platform inserts products, signage, and video into Television, SVOD/AVOD, Music, and Influencer content. Mirriad’s market-first solution, which doesn’t interrupt a viewer’s content experience, creates new advertising inventory for brands and unlocks new revenue models for content owners. Because of the contextual relevance of the insertions, the in-content ads drive exceptional performance for brands and dramatically improve the viewing experience.
What are the core values on which the organization is built, and what is the mission of the organization?
The three-digit billion-dollar advertising marketing is ready for a fundamentally new approach. People are annoyed by ads, they skip them, block them, or avoid them altogether by going ad-free in streaming services. This repetitive model leads to viewer apathy and saturation. Something new needs to happen, so that advertisers can reach people and engage with them again in a powerful new way. That’s where we come in–we are bringing a true paradigm shift to the world of media and advertising with an AI-powered technology that is so fascinating, that one is tempted to think that adoption will come overnight. The truth is it doesn’t. It takes patience and persistence and a lot of energy in a great team. We have something very special, and the mission is to make the wo