Is OOH Moving Audience Towards Mobile Phones?

Digital mobile advertising is a growing trend among marketers. To amplify those results and improve media performance, one can even pair your mobile advertising campaign with out-of-home media(OOH). As advertisers move away from TV, radio, and print, they turn to an integrated media plan with out-of-home and mobile advertising at the core. ‍A USA Touch Points study once revealed that by adding out-of-home media to a smartphone campaign, the reach can increase by 316%. Consider that amplification rate, and ask yourself this…
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Can you afford to not support your mobile advertising campaigns with OOH? In addition to amplification, OOH media is successful at encouraging mobile engagements. In the Nielsen Out-of-Home Advertising Study 2019, Nielsen reported that 66% of smartphone users took some type of action online after seeing an OOH advertisement. This includes search and social media activity. OOH is driving people to their small screens.