How Search Engines Work: The Basics
To understand SEO, you must first understand how search engines function. Search engines use automated bots to crawl, index, and rank content based on various signals like relevance, keyword usage, backlinks, and user behavior. Google's algorithms, for instance, constantly evolve to deliver the most accurate and user-friendly results. SEO ensures that your website meets these criteria so it ranks higher and reaches the right audience at the right time.